Email marketing is very much not dead. According to the latest statistics, global email users totaled 4 billion in 2020, a figure expected to grow to 4.6 billion users by 2025. This can only mean […] Continue Reading
Little-Known Copywriting Formula You Probably Don’t Know Exist
Last week, I had the privilege of doing prep work for a widely known marketing writer. He’s on top marketing blogs: Moz, HubSpot, Unbounce, Kissmetrics, WordStream, and Crazy Egg, to name just a few. If […] Continue Reading
Why Your Business Needs a Mobile-Friendly Website: 10 Statistics You Should Know
On her daughter’s birthday, a friend and her family went to a pizza house to celebrate. One of the crew members offered her a free rewards card that would also shave 10% off their total […] Continue Reading
The Role of Website Design in Creating an Exceptional User Experience
A friend who runs and owns a travel company had me critique her newly created website a few weeks back. I examined the site just as she requested, scrutinized every page, and read through the […] Continue Reading
Get Things Done: 7 Cloud-Based Productivity Tools for SMBs
Productivity is important for business success. It’s the direct result of process efficiency and the effectiveness of instituted policies, and also reflects the right balance of tools and human talent. For small and large businesses […] Continue Reading