Email marketing is very much not dead.
According to the latest statistics, global email users totaled 4 billion in 2020, a figure expected to grow to 4.6 billion users by 2025. This can only mean that email as a communication platform is continuously expanding, cementing email marketing’s status as one of the top digital marketing strategies for growing a business.
Below, we’ve curated some of the best posts for why you should adopt email marketing this 2023, if you haven’t yet.
Campaign Monitor/Inbound Rocket
From reaching your target customers via their preferred method of communication to improving conversions and maximizing your marketing budget, email marketing comes with tremendous benefits.
Read Campaign Monitor’s article here: What Is Email Marketing? 7 Reasons to Use Email
Read Inbound Rocket’s take here: 6 Reasons Why Email Marketing Is Important for Your Internet Marketing
Image source: Mailchimp
In 1978, an email sent to a mere 400 people resulted in $13 million in sales. It was the first ever recorded commercial email.
Find out more from Mailchimp here: Email Marketing
$42 for every dollar you spend—that’s the return on investment you get from email marketing. And it gets even better.
Learn more via Mailmunch here: 17 Reasons Why Email Marketing Is Essential to Your Business
Statistics show that:
- 40% of B2B marketers consider email newsletters as the most critical to content marketing success.
- 73% of millennials prefer to communicate with businesses via email.
- 99% of consumers check their emails daily.
- Email is the most preferred channel for receiving updates from brands.
Read more from HubSpot here: 12 Benefits of Email Marketing Your Marketing Team Must Know
From choosing the right email service provider to segmenting your email lists, there are best practices to keep in mind to be successful at email marketing.
Find out more from OptinMonster here: Email Marketing: The #1 Ridiculously Easy Way to Grow Your Business
To maximize the effectiveness of your email marketing campaigns, always remember that you’re a guest in your subscriber’s inbox. Meaning, you have to nail the fundamentals.
Read more from Neil Patel here: Beginner’s Guide to Email Marketing
Email marketing campaigns can be promotional, informational, or serve a specific purpose in the customer’s journey, like in the case of re-engagement emails.
Learn the differences and other tips to get started from Sendinblue here: What Is Email Marketing? Definition, Strategies, and Tools to Get Started
Unlike social media, in which your content can be taken down for no rhyme or reason, email is an asset you own. And for many small business owners (actual small business owners with proven results), email marketing has some real advantages.
Find out who they are and how you can emulate their results from Constant Contact here: Benefits of Email Marketing for Small Business (With Real Examples)
“The most effective [email] marketing strategies adapt, grow, and innovate.” – Tom Kulzer, CEO and founder of AWeber, an email marketing solutions provider
But is email marketing the right strategy for you?
Find out more from Forbes here: Email Marketing: Still the Most Powerful Tool to Take Your Business to the Next Level
From following a schedule to adhering to the rules of the CAN-SPAM Act, the right email marketing strategies can help you squeeze the most value out of your marketing campaigns.
Learn more from The Balance here: What Is Email Marketing?
List segmentation and A/B testing are tried-and-tested email marketing best practices. So is improving your email open rates.
Find out how via ActiveCampaign here: What Is Email Marketing?
Image source: Hotjar
From welcome emails to cart abandonment emails, from newsletter emails to seasonal marketing campaigns, you can use email marketing for a variety of purposes.
Find out more from Sprout Social here: What Is Email Marketing? Your 101 Guide to Email Campaigns
Email marketing delivers results. But there are strategies you have to follow to make sure you’re getting the results you want every time—from personalizing your messages to implementing mobile-responsive design, and many more.
Find out what else you must do from Super Office here: Email Marketing Strategy: How to Communicate with Your Audience at Scale
What is lifecycle automation? How is RFM (recency, frequency, and monetary value) used to define your customer segments or buckets?
Shopify covers these and more in this definitive guide: Learn Email Marketing: Everything from List Building to Advanced Lifecycle Automation
So there you have it—our list of 15 blog posts to read or revisit this 2023 on the importance of email marketing for business growth.
If you need a copywriter to help you craft captivating emails that drive results, send me a message so we can discuss how we can collaborate.
Featured image by Torsten Dettlaff via Pexels