Email marketing is very much not dead. According to the latest statistics, global email users totaled 4 billion in 2020, a figure expected to grow to 4.6 billion users by 2025. This can only mean […] Continue Reading
Little-Known Copywriting Formula You Probably Don’t Know Exist
Last week, I had the privilege of doing prep work for a widely known marketing writer. He’s on top marketing blogs: Moz, HubSpot, Unbounce, Kissmetrics, WordStream, and Crazy Egg, to name just a few. If […] Continue Reading
Why Your Business Needs a Mobile-Friendly Website: 10 Statistics You Should Know
On her daughter’s birthday, a friend and her family went to a pizza house to celebrate. One of the crew members offered her a free rewards card that would also shave 10% off their total […] Continue Reading
To: Business Owner, Subject: Your Blogger Outreach Sucks
I am a professional freelance writer who has written for multiple blogs over the years. As part of content writing’s best practices, I link out to resource pages that add value to the post I’m […] Continue Reading
The Role of Website Design in Creating an Exceptional User Experience
A friend who runs and owns a travel company had me critique her newly created website a few weeks back. I examined the site just as she requested, scrutinized every page, and read through the […] Continue Reading