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Copywriting

“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci

May 30, 2017 By Maricel Rivera Leave a Comment

Little-Known Copywriting Formula You Probably Don’t Know Exist

copywriting

Last week, I had the privilege of doing prep work for a widely known marketing writer. He’s on top marketing blogs: Moz, HubSpot, Unbounce, Kissmetrics, WordStream, and Crazy Egg, to name just a few. If […] Continue Reading

February 23, 2016 By Maricel Rivera 1 Comment

Why Poor Writing Is Bad for Business

poor writing

When it comes to poor writing, which includes poor grammar and spelling, I see three types of people on the Internet: the felon, the police, and the silent sufferer. It’s common to be assaulted with misspellings, […] Continue Reading

February 16, 2016 By Maricel Rivera 1 Comment

5 Content Writing Mistakes to Avoid at All Costs

content writing mistakes

It’s one of those classic content marketing mistakes: putting out content because you have to. While it’s true that sticking to a content calendar has its merits, publishing content just so you can push the Publish […] Continue Reading

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